Brand Profile.
I Feel Food is a snack brand owned by Grupo Bimbo, offering a range of cereal-based snacks such as puffed corn chips, cereal bars, and sweet baked goods. Their products cater to everyday snacking occasions with approachable flavors and formats.
Visual Identity for Digital Communication
I Feel Food
I collaborated with I Feel Food, a snack brand by Grupo Bimbo, to develop the visual direction that would define its digital presence. My role focused on designing a series of key visuals that set the foundation for the brand’s communication across e-commerce platforms, social media, and its website.
These visual assets established consistent design parameters—such as color usage, typographic style, layout structure, and image treatment—ensuring a cohesive and recognizable identity across all digital touchpoints. The goal was to reflect the brand’s essence: fun, accessible, and emotionally engaging, while maintaining clarity and visual appeal in fast-paced digital environments.
This project required a deep understanding of brand positioning and user behavior in digital contexts, resulting in a flexible yet distinctive visual system that enhances both brand recognition and user experience.
