Identity, Communication, and Website

Prototype Architecture Studio

My work focused on a comprehensive redesign of their brand image, from developing visual identity to creating essential communication tools for their relationships with clients and partners.

I designed two deliverable press kits for new clients, aimed at leaving a lasting impression through a tangible and functional object. These materials not only provide clear and useful information about the studio’s services and projects but also strengthen their brand presence.

Updating the website was another key aspect of the project. Through detailed planning and a well-defined structure, I developed a platform that clearly communicates the experience, style, and modernity that characterize Prototype Architecture Studio.

The process included creating a graphic system that unifies the studio’s internal and external communication. Using elements such as iconography, grids, and proportional geometries, I generated a strong and coherent identity that highlights the precision, planning, and simplicity inherent to their architectural approach.

The color palette is based on neutral tones that establish visual hierarchies, with red used as a distinctive accent. This visual system is complemented by lines, weights, and directions that organize information and reflect the structural logic present in their practice.

This project allowed me to visually translate the professionalism, innovation, and attention to detail that define Prototype Architecture Studio, achieving an image that connects form, function, and meaning.