Brand Profile.
We want our residents to be 100% happy and worry-free.
That’s why we firmly believe in teamwork and joint decision-making that supports our residents’ health without neglecting the activities they love—the ones that bring joy and meaning to their lives. We understand how difficult this new stage can be, but we are committed to making it the next great chapter in their lives.
Strategic design
for purpose-driven brands
Guiding Concept
My approach focuses on crafting visual solutions that are not only aesthetically refined but also clearly communicate each brand’s essence and values. From visual identity to packaging and digital communication, I develop cohesive, functional design systems aligned with my clients’ business goals.
I led the brand redesign for Kwan, a company specializing in natural treats for pets. As part of this project, I developed a comprehensive visual identity guidelines manual, outlining correct and incorrect uses of the brand to ensure consistency across all applications.
In addition, I designed a cohesive line of functional and visually appealing packaging and website, tailored for distribution and aligned with the brand’s natural, trustworthy values.
